Providing Identity: Lovelace World Partners with Photochromic

Lovelace World is proud to announce a new partnership with Photochromic, a technology platform focused on bringing identity into web 3.0. Photochromic aims to functionalize NFT technology to give control and ownership of Digital Identity (DID) back to the user. Their technology incorporates biometrically managed self-sovereign identity into the blockchain.

The social and fiscal economies being built in the metaverse require authentic and verifiable interactions between community members. Aligning with the main tenets that blockchain offers, Lovelace plans to integrate Photochromic’s DID technology to improve transparency and accountability in our ecosystem.

Photochromic focuses on ensuring identity is wholly user-owned and managed. Lovelace community members will be able to mint their own digital avatars and sign transactions with these avatars using their Metamask wallets.

Lovelace values data security, and our partnership with photochromic highlights our commitment to working with companies that share these same priorities. Our community members can rest assured knowing that photochromic offers an additional barrier to prevent identity theft while offering the highest standard of best data practices. Learn more by visiting Photochromic’s Whitepaper, which outlines their identity verification methods and selective approach to data sharing.

Murray Legg, co-founder of PhotoChromic, commented:

“We love the infrastructure that Lovelace are putting together for the thousands of use cases that the Metaverse will unlock. We will provide the assurances that verified people are transacting in these spaces and maximise safe user behaviour.”

The co-founder of Lovelace, commented:

“We are truly excited to explore the ‘connective tissue’ between luxury assets in the real world and the metaversal representation of these items both in the digital spaces we create and through our partners. We look forward to innovating new engagement models together as this asset class grows.”

About Photochromic

PhotoChromic is a blockchain-based protocol that tokenizes an individual’s identity through an NFT that is programmable, verifiable, universally addressable, and digitally secured, verifying the link between the analog and digital worlds. The product aggregates biometric proof of life, with government-backed identity verification and unique personal attributes, into an on-chain asset that is utilized for blockchain-based identity verification and Web3 applications.

The benefits that the protocol offers include:

  • Immutable security and independent management of your online identity
  • Attestation of true biometric identity, tethered to your physical and digital assets
  • A multi-chain protocol to run initially on Ethereum, Polygon (MATIC) and Cardano

By developing and deploying this protocol onto key blockchains, there are a host of value added benefits and commercial opportunities that will be created as a result. These can either be pursued by PhotoChromic in isolation, developed in joint-venture with other parties, or proposed to third parties who consume the protocol for their own commercial risks and return.

Join PhotoChromic’s Community:

Website | Twitter | Telegram | LinkedIn | Announcements | Medium

About Lovelace World

Lovelace empowers creators to realize the potential of the Metaverse through its NFT marketplace, Play-to-Earn gaming engines, smart contracts, launchpad, and partner integrations.

Our Metaverse-as-a-Service toolkit helps creators breathe life into their NFTs, games, digital economies, and worlds across Cardano and other blockchains.

Social Media Links:

Twitter | Telegram | Discord | TG Announcement Channel | Website

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